Media Advisory

3Tera and UtilityServe to Conduct Live Demonstration of the
Industry's First True Utility Computing Services
for Web 2.0 and Software-as-a-Service Companies

Industry Innovators Join to Showcase Groundbreaking Technology
at Office 2.0 Conference in San Francisco

Event: 3Tera, Inc. and UtilityServe will conduct the first live demonstration of the industry's first true utility computing services during the "Scalability Tools for Office 2.0 Companies" session at this week's Office 2.0 Conference. Attendees will see for the first time Web-based applications, including the infrastructure required to deliver them, visually assembled, deployed, managed and scaled on a grid using only a browser. The groundbreaking technology removes the cost barriers of owning and operating a data center to allow true utility computing to become a reality, and enables Web 2.0 and SaaS companies to speed new Internet-scale applications to market.
When: "Scalability Tools for Office 2.0 Companies" session
Thursday, October 12, 2006, 4:15 p.m. - 5:00 p.m.
Demonstration can also be seen at 3Tera's kiosk throughout the event
Who: Vlad Miloushev, president & CEO, 3Tera, Inc.
John Keagy, president & CEO, UtilityServe
Where: Office 2.0 Conference (www.office20con.com)
St. Regis Hotel, 125 3rd Street, San Francisco
Background: Software is being replaced by online services, but scaling transactional Web-based applications and services is highly complex, and has traditionally required enormous investments in IT infrastructure. 3Tera (www.3tera.com) is the innovator of grid and utility computing solutions for online services. The company has developed AppLogic, a new grid operating system that leverages advanced grid and virtualization technologies, and its disposable infrastructure architecture, to enable existing Web applications to become completely portable, easily scalable and managed using only a browser. By completely freeing the software from the hardware infrastructure required to deliver it, AppLogic effectively eliminates the traditional IT cost barriers associated with owning and operating hardware infrastructure.

San Francisco-based UtilityServe (www.utilityserve.com) is the hosting industry pioneer of N-tier utility computing, and offers the first hosting service to leverage AppLogic to enable Web 2.0 and SaaS companies to remotely deploy, manage and scale Web applications on demand, and pay only for the computing resources they need. UtilityServe enables customers to take advantage of true utility computing allowing them to focus on developing applications and growing their businesses. UtilityServe is offering a show special discount to attendees of Office 2.0.

About 3Tera, Inc.
3Tera, Inc. is the innovator of grid and utility computing solutions that simplify the deployment, operation and scaling of online services. The company's breakthrough AppLogic grid operating system allows hosting providers to offer true utility computing that enables anyone with a browser and basic IT skills to operate dozens of servers, and hundreds of online applications, without owning and operating hardware infrastructure. 3Tera is a privately-held company headquartered in Aliso Viejo, California with R&D facilities in Silicon Valley, Israel and Eastern Europe. For more information about 3Tera and its solutions, please visit the company's Web site at http://www.3tera.com.


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3Tera, the 3Tera logo, and AppLogic are trademarks, or registered trademarks, of 3Tera, Inc. in the United States and other countries. Other marks belong to their respective owners.

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